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What is Involved at a T-Shirt Printer Business?

There are three main methods to produce screen printed shirts for the fashion conscious, marketing or merchandising. ‘Spot Color’, for a t-shirt printer, is the method most often used for a large variety of graphics. It is also the best suited method for such a task. Spot color printing is used for those graphics that do not have photographic properties.

The colours of the inks to be used in the reproduction of the graphic images are usually Pantone specified colours chosen by a graphic designer. In order to isolate the hues of the ink in the image, Pantone coated or noncoated references are selected. Used in publishing, printing and design whereby each colour is identified by a unique pantone name and number, the Pantone matching system is an international colour reference.

This method of spot colour printing is particularly suited to the printing of branded promotional garments or merchandise where colour identity and uniformity must remain constant throughout a diverse range of products.

Another method of screen printing used is called ‘4 Colour Process’. This is the best way to print photographs and illustrations which contain broad colour ranges, tones, and graduations. The method used to print images found in magazines and books is the 4 colour process as well.

The inks are translucent and merge together on a white background to reproduce all the hues and tones of the original. This is of course a rather more difficult process to achieve on a fabric than it is on paper. However the method employed is essentially the same. The printing that you choose will work only on white articles of clothing and will not show correctly on coloured items. The print set up costs are higher than that of simple spot colour designs and as such only suitable for larger print runs of 100+.

When garment screen printers reproduce such full colour images onto coloured fabrics a method called ‘Simulated Process’ is used. Using method similar to spot colour, as used by a t-shirt printer to achieve the overall look and feel of the original image the artwork is separated into various colours and shades.

This method is used by every printer and is very popular for reproducing heavy metal and fantasy images taken from CD artwork and reproduced on black t-shirts for band merchandising. Colour separations and the number of colors necessary make this the most expensive for a t shirt printer, and the higher set-up costs mean it is usually reserved for larger runs.

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